CraftCraze Treasures • SEO • UX • Conversion

Website Growth Proposal for Tanesha

Tanesha, I prepared this proposal to show how I would improve CraftCraze Treasures through stronger search visibility, a more professional website experience, and clearer buying paths that help visitors trust the brand and move toward purchase.

Organic traffic: 0Organic keywords: 86Backlinks: 31Redesign opportunity
Muntaha | Website Growth & SEO Strategy

Core Direction

The product quality is not the issue. The main opportunity is making the website easier to discover, easier to trust, and easier to buy from.

“My focus would be visibility, trust, and conversion together — because traffic alone does not create sales.”
Findability
Trust
Design
Sales Path
01

Growth Opportunity Summary

I reviewed the website from two angles: how Google understands it, and how a real shopper experiences it. The site already has handmade products with strong potential, but the current design, content depth, schema, and authority are limiting visibility and conversions.

0Current organic traffic
86Organic keywords found
31Backlinks
25Referring domains

Visibility Gap

Google has started ranking the site, but most keywords are still too low to bring meaningful traffic.

Trust Gap

The design, About page, footer, and broken Facebook CTA reduce confidence for new visitors.

Conversion Gap

The website needs a clearer shopping journey so visitors do not bounce back after landing.

02

Where the Website Stands Now

The website has entered Google’s search ecosystem, which is a positive starting point. However, the current authority and organic traffic are still very low compared with competitors.

Authority Score: 2
Moz DA: 1
Organic Keywords: 86
Organic Traffic: 0
This is not a failure; it is a foundation. The next step is strengthening the site so Google and customers trust it more.
SEMrush overview showing early keyword visibility but no organic traffic yet.
03

Recommended Website Redesign Option

The current website color scheme and layout do not yet look like a polished eCommerce jewelry brand. Because handmade products depend heavily on trust, visual quality, and emotional connection, I recommend giving Tanesha the option to redesign the full website rather than only applying SEO fixes on the existing layout.

“I would recommend a full website redesign if the goal is stronger conversion. A cleaner design, softer brand colors, better product presentation, trust sections, and clear CTAs can reduce bounce-back behavior and help landed users feel confident enough to shop.”

Why this matters

  • First impression improves within seconds.
  • Products feel more premium and trustworthy.
  • Visitors understand what to buy and why.
  • SEO traffic has a better chance to convert.
04

Homepage UX & Sales Flow

The homepage should behave like a professional storefront. Right now, it feels more like a product display area than a guided shopping experience.

Issues I found:

  • Weak visual hierarchy
  • Inconsistent colors
  • No strong trust section
  • Product slider dots not working properly
  • CTAs are not strong enough
“I would rebuild the homepage around trust, featured collections, customer confidence, and clear shopping actions so visitors know exactly what to do next.”
Homepage product section showing slider/navigation issue.
About page currently has oversized image and difficult-to-read text flow.
05

About Page: Trust & Brand Story

For handmade jewelry, the About page is not just an information page. It should sell the story, the craft, the personality, and the reason customers should believe in the brand.

No clear section structure
Image dominates the page
Story is not easy to scan
Trust signals are missing
“I would turn the About page into a clear brand story with sections for the founder journey, handmade process, product meaning, quality promise, and customer trust.”
06

Collection Pages Need SEO Content

Collection pages are some of the most valuable SEO pages for an eCommerce website. They should not only show products; they should explain the collection, guide buyers, and target high-value search keywords.

Missing on collection pages:

  • Introductory content
  • Keyword-focused headings
  • FAQs
  • Internal links
  • Buying guidance
“I would add 300–600 words of useful collection content, FAQs, and internal links so Google understands each collection and shoppers understand why the products matter.”
Collection page screenshot provided for proposal replacement.
Google Rich Results test shows no rich result items detected.
07

Schema & Rich Result Opportunity

Schema is behind-the-scenes information that helps Google understand the website more clearly. At the moment, the website is missing important structured data opportunities.

OrganizationProductFAQBreadcrumbOfferReview
“I would add complete schema so search engines can better understand the products, business, collections, FAQs, offers, and page structure.”
08

Trust Issues: Footer & Facebook CTA

Trust issues can stop a visitor before they reach checkout. The footer currently feels unfinished, and the Craft & Chat Facebook button leads to a restricted/unavailable page.

Footer

Needs cleaner layout, secure payment icons, shipping/returns, contact clarity, and trust badges.

Facebook CTA

Broken/restricted destination can make the business look inactive or unmanaged.

“I would fix the broken CTA and redesign the footer so the last section of the website reinforces trust instead of creating hesitation.”
Audit shows approximately 127 images missing ALT text.
09

Image SEO: 127 Missing ALT Text

For a jewelry website, images are not only visual assets; they are SEO assets. Google needs descriptive ALT text to understand what each product image represents.

50%Images affected
127Missing ALT text
“I would write keyword-focused ALT text for product, collection, and promotional images to improve accessibility, product relevance, and Google Image visibility.”
10

Current Keyword Rankings

The good news is that Google already recognizes multiple product-related keywords. The opportunity is to move these keywords from lower positions into stronger page-one visibility.

KeywordCurrent PositionImprovement Focus
cinco de mayo bracelet10Improve product page + internal links
kwanzaa bracelet10Add supporting collection content
juneteenth bracelets12FAQ + schema + backlinks
clay bead charms20Optimize category/product relevance
NFL bracelets23Improve Sports Team collection
patriotic bracelets36Seasonal content + authority
Current keyword ranking screenshot.
11

Competitor Visibility Gap

Competitors are not winning only because of products. They are winning because they are more visible, have more authority, and rank for more customer searches.

CraftCraze86 keywords
Blackberry Designs3.7K keywords
Alex and Ani53.1K keywords
Reeds100.9K keywords
SEMrush competitor comparison.
Keyword gap shows competitors ranking for high-value jewelry searches.
12

Keyword Gap: Missed Search Demand

Customers are searching for products that closely match CraftCraze offerings, but competitors are currently capturing much of that visibility.

birthstone braceletcharm braceletsbeaded braceletspersonalized charm braceletscustom beaded braceletsbirthstone charm bracelet
“I would target these keywords through improved collection pages, product copy, buying guides, FAQs, and internal linking.”
13

Backlink & Authority Gap

Backlinks work like recommendations. Competitors have more websites mentioning them, which helps Google trust and rank them more strongly.

CraftCraze31 backlinks
Blackberry Designs2.2K backlinks
Alex and Ani120.5K backlinks
Reeds99.6K backlinks
“I would build authority through jewelry blogs, handmade directories, gift guides, lifestyle sites, local citations, and niche outreach.”
Backlink comparison showing authority gap.
14

Estimated Sales Opportunity Scenarios

These estimates are planning scenarios, not promises. They show how better visibility plus better conversion design can create more sales opportunities.

PhasePossible Monthly Organic VisitsEstimated Conversion RateEstimated Monthly OrdersWhat Supports This
Early traction150–3000.8%–1.2%1–4Fixes, schema, collection updates
Growth phase500–1,0001.2%–1.8%6–18Content, page-one movement, UX improvements
Stronger authority1,500–3,0001.5%–2.5%23–75Backlinks, rankings, full website trust improvements
If the website is redesigned and properly optimized, landed users should have fewer reasons to bounce back because the site will explain the products clearly, build trust faster, and guide visitors toward purchase.
15

Estimated Ranking Factor Focus

This chart shows where I would focus effort first. It is not a guarantee; it is a practical SEO priority model based on the issues found.

Content Depth90%
Authority86%
Technical SEO78%
UX / CRO75%
Image SEO65%

How positions can improve

  • Strengthen already-ranking pages first.
  • Add collection copy, FAQ, and schema.
  • Improve internal links to priority products.
  • Build high-quality backlinks gradually.
  • Redesign the experience to reduce bounce and increase buyer confidence.
16

6-Month Growth Roadmap

This roadmap connects SEO, redesign, trust, and sales conversion into one clear plan.

Now0 traffic
M1Fix foundation
M2Collections
M3Products
M4Content
M5Authority
M6Scale
The goal is to move from a website that simply displays products to a website that attracts visitors, builds trust, explains value, and supports purchase decisions.
17

Detailed Roadmap: Months 1–3

Month 1: Foundation & Critical Fixes

  • Fix broken Facebook/Craft & Chat CTA.
  • Add Organization, Website, Product and Breadcrumb schema.
  • Repair homepage slider/navigation issues.
  • Improve homepage trust sections.
  • Prepare redesign direction and brand color system.

Goal: remove trust blockers and create a stronger technical base.

Month 2: Collection Page SEO

  • Add 300–600 words to each main collection.
  • Create FAQs for Birthstone, Pride, Holiday, Sports and Awareness pages.
  • Optimize page titles, meta descriptions and headings.
  • Add internal links between related products and collections.

Goal: help Google understand product categories and increase search coverage.

Month 3: Product SEO & Image Optimization

  • Add ALT text to 127 missing images.
  • Rewrite weak product descriptions with buyer-focused language.
  • Add Product and Offer schema where possible.
  • Improve product image naming and product page clarity.

Goal: improve product relevance and image search potential.

18

Detailed Roadmap: Months 4–6

Month 4: Content Expansion

  • Create buying guides around birthstones, gifts and bracelet styles.
  • Publish seasonal content for holidays and events.
  • Add FAQ sections that answer buyer concerns.
  • Link blog content back to product collections.

Goal: capture informational searches and build topical authority.

Month 5: Authority Building

  • Start outreach to jewelry and handmade craft blogs.
  • Submit business to relevant directories.
  • Build brand citations and niche mentions.
  • Find gift guide and lifestyle placement opportunities.

Goal: increase Google trust through relevant backlinks.

Month 6: Scale & Conversion Refinement

  • Review ranking movement and traffic data.
  • Improve pages showing early traction.
  • Expand winning topics and collections.
  • Review conversion path and reduce friction points.

Goal: scale what is working and improve sales potential.

19

Two Recommended Implementation Options

Option 1: SEO Optimization Only

This option improves search visibility while keeping the current website design mostly intact.

  • Technical SEO fixes
  • Schema implementation
  • Collection content
  • Keyword targeting
  • Backlink strategy

Best for: limited budget, SEO foundation improvement.

Option 2: Full Website Redesign + SEO

This is my stronger recommendation because the current design and color scheme do not fully support trust or professional presentation.

  • New professional visual design
  • SEO-ready structure
  • Trust-focused homepage
  • Improved collection layouts
  • Better product and checkout journey

Best for: visibility, trust, and conversion growth together.

“If the goal is to reduce bounce and convert more landed users into leads or buyers, I recommend the redesign + SEO option.”
Final Direction

Build a Website That Attracts, Explains, and Converts

My recommendation is to improve CraftCraze Treasures in three connected layers: visibility, trust, and conversion. With a more professional design and proper SEO structure, visitors should understand the brand faster, trust the website more, and feel more confident moving toward purchase.

Attract

Keywords, content, schema, backlinks.

Build Trust

Redesign, About page, footer, social proof.

Convert

Clear CTAs, collection clarity, smoother buying path.

Muntaha | Website Growth & SEO Strategy
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